All public relations campaigns, first and foremost, are aimed at winning consumer’s trust and confidence.
Multichoice Marketing has a different approach. We don’t try to win the audience, we rather try to connect to it.
Our client is going to get a much better payback from their advertising campaign if we use this kind of approach. Trust is gained on the basis of a profound understanding of the target audience’s psychology. And, of course, various additional advertising strategies are used at the same time. Those include:
- Development, change and improvement of the company’s business image for Russian customers
- Public Relations strategy development
- Preparation and publication of articles about a company and its projects, which reflect positively on what it does
- Preparation of TV and radio reports as well as their placement on various TV and radio stations
- Mass media work arrangement
- Producing press conferences and briefings
- Press release preparation about company’s activity and circulation to mass media
- Production of special events: presentations, quizzes, contests, food tastings, seminars, conferences, etc.
- Organization of sponsored and charitable events
